The University of Texas at Austin (University) is soliciting proposals from qualified vendors to perform work (Work) more specifically described in Section 4 (Scope of Work) of this Request for Proposal (RFP).The University of Texas at Austin seeks a strategic marketing partner to provide integrated membership and donor engagement services that support membership growth, retention, upgrades, and fundraising initiatives. The selected contractor will provide direct response marketing expertise, campaign development and execution, audience targeting, creative services, analytics, and production management to maximize membership and donor revenue while supporting the mission of the Lady Bird Johnson Wildflower Center and participating University programs.